Location: 2030 Grand River, Detroit
Submerge was headquartered for almost a decade at the infamous 2030 Grand River Ave. address, as the silent hub for Detroit techno. The company has served as a channel for many labels, who have come and gone and taken on new direction over the years. As Submerge's casts of characters has changed and evolved, the spirit has remained strong. With support from many of Detroit's most talented and dedicated producers, label managers, promoters, DJs, computer experts, designers, shipping specialists, writers, booking agents, attorneys and vinyl technicians, Submerge has remained afloat beneath the surface.
In a rare interview from a 1994 article in "A House in Detroit", Banks says, "Submerge was founded out of a need. There were a bunch of small, unorganized labels struggling to survive. None of them had any formal business classes, and for any record label to survive, you have to produce music. Jeff (Mills) and I were signing acts, back when he was here, trying to collect money, bill people, send invoices, and it was cutting into our music. We couldnąt afford a staff. So my idea was to accumulate all these labels. Then have a business educated visible person to be the face of the company - that person was Christa Weatherspoon.
We will remember these early days, as 2030 Grand River has been reduced to rubble.